A Click Is Nothing More Than Costing You Money…

Damn if everyone’s got the whole marketing on the web quite incomplete. Maybe if I weren’t so web-savvy, I could sit back and be proud of the click-through rates. With ...

Bounce Out of Bounds

The bounce rate. It’s one of those analytic statistics that businesses usually fail to understand. It’s also one of those statistics that interactive professionals like to skip over. After all, ...

Zoo Challenge Earns Coveted Shortlist Spot in Cannes Lions Awards

The Brainchild of Michael Cheek, Zoo Challenge Garners International Recognition FOR IMMEDIATE RELEASE June 29, 2010 ATLANTA — A project first proposed by and later led by Michael Cheek received ...

Spotlight

Giffords v. Weiner

Update: Controversy May Die Down But Twitter Followers Keep Signing On

Over the last several weeks, I’ve been following some controversial people who ...

Americans Engage More with Controversy than Tragedy: Another Look at Social Media Response to Giffords and Weiner Events

New York Times Reports Weiner Plans to Step Down It’s fascinating to ...

Google Everything: Sen. Rick Santorum and His ‘Google Problem’ Only Gets Worse

I don’t know if you’re familiar with Rick Santorum, the former Republican ...

Branded URL Shorteners for Your Business and Yourself: Inexpensive, Easy and (Well) Branded

Two online requirements for which I am certain:But if you’re a business, ...

Profiles in Marketing: The Can-Can Girl

In a recent post I mentioned marketers are gunslingers, medicine men and ...

Profiles in Marketing: The Medicine Man

In a recent post I mentioned marketers are gunslingers, medicine men and ...

Latest News

Thanksgiving Day, Nov. 24 #SMIR

Social Media Inspiration Reminder Write About Social Media Inspiration Reminders (#SMIR) serve to help inspire small businesses and others to write entries for blogs, microblogs and other social media content about upcoming events. Some events are obvious while others are more unusual. Each #SMIR will occur two days prior to the event at 9 a.m. [...]

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Veterans’ Day, Nov. 11 #SMIR

Social Media Inspiration Reminder Write About Social Media Inspiration Reminders (#SMIR) serve to help inspire small businesses and others to write entries for blogs, microblogs and other social media content about upcoming events. Some events are obvious while others are more unusual. Each #SMIR will occur two days prior to the event at 9 a.m. [...]

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Daylight Savings Time Ends, Nov. 6 #SMIR

Social Media Inspiration Reminder Write About Ends Social Media Inspiration Reminders (#SMIR) serve to help inspire small businesses and others to write entries for blogs, microblogs and other social media content about upcoming events. Some events are obvious while others are more unusual. Each #SMIR will occur two days prior to the event at 9 [...]

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Rosh Hashanah, Oct. 29 #SMIR

Social Media Inspiration Reminder Write About Social Media Inspiration Reminders (#SMIR) serve to help inspire small businesses and others to write entries for blogs, microblogs and other social media content about upcoming events. Some events are obvious while others are more unusual. Each #SMIR will occur two days prior to the event at 9 a.m. [...]

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