Patriotism

As I post this entry, it’s Memorial Day 2015. At the corporate social media accounts, I’ve just published the obligatory remembrance entry than an American company or division should. When these holidays — especially American ones — occur, I’m always confronted with a bit of dread on how to best convey a sincere sense, maintain a professional distance […]

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brand-basics

Brand can be one of those complex concepts that eludes. As a marketing professional, I’ve attempted to explain brand and its impact on business only to be faced by blank stares, laughs or dismissal. It’s only been the last few years that I’ve successfully condensed these complexities and generated what might be a good summary […]

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B2B2C

My job is to create demand and demand turns into dollars. A bulk of my marketing career has been at companies that neither fit into the traditional definition of business-to-business nor business-to-consumer. Mohawk Industries made flooring and sold to a variety of retailers — from big box home centers to mom-and-pop small businesses — who then sold to the consumer. […]

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Product-Placement

I don’t watch commercials. As a marketing professional, it’s a horrible confession to think that the Super Bowl might be the only time I ever purposely watch a 30-second spot. The fast-forward button is probably the most used on my remote as the DVR has made live television — and therefore commercials — obsolete. If I […]

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