Apple iPad: What It Isn’t… Yet

The iPad from
Another view of the iPad from

The introduction of the Apple iPad is still an undisclosed time away with people anxiously anticipating its release. As discussed in the earlier post, the iPad will provide a remarkable robust experience. But even with the buzz and laud from geeks, nerds and Apple enthusiasts, the iPad doesn’t quite measure up on some accounts.

The iPad isn’t a cell phone. Despite the option to include AT&T’s 3G network built into the device, the data connection to the Internet really serves as the only function. Version 2.0 might include an option to use a Bluetooth headset and the iPhone’s voice commands. In fact, Apple could corner another market by developing the iPhone Nano — the Bluetooth companion to the iPad or iPhone. Believe me, headsets could use a little of the Apple magic and sophistication.

The iPad isn’t a home computer. The home computer isn’t endangered by the iPad. In fact, like the iPod and iPhone, it will sync data and only carry those items you specify. Current applications from the iTunes App Store tend largely to be lightweight without the full features available on a desktop or laptop. Hopefully, a little efficiency will go a long way so presentations from Microsoft PowerPoint or Apple Keynote will play with the animations smooth and intact. Still, creating a presentation, a powerful spreadsheet or complex document likely won’t happen on the iPad.

The iPad isn’t everything to everyone. I’ve seen a few people suggest that the iPad originally came from Star Trek. In fact, the idea came from paper pads. And eventually, Apple might get around to building a legal size one to resolve concern over the 16-by-9 high-definition screen. And alternatives from Google (Droid), Amazon (Kindle) and many others will emerge as Apple again sets the pace for what’s hot in technology.

How the iPad might resolve many criticisms will be based on more software development and an efficiency away from bloatware that dominated the late 1990s and early 2000s. As with the MacBook Air, the second and third generation will get thinner and more powerful. But what’s in store with the future is yet another entry…

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Michael Cheek

With more than 20 years of communication experience, Michael Cheek offers solid marketing expertise, especially in the digital frontier. He currently resides in Georgia but he's open to relocate anywhere the opportunities take him. Learn more at You can follow him on Twitter at and see more about his professional experience at Reach him via e-mail at

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