Reason #5: Vision for Success

Yesterday, I outlined reasons 10, 9, 8, 7 and 6 to hire me as your company’s next digital marketing executive. Today, we’ve got the rest of the list.

One word: Vision.

In a corporate setting, we all get the word, “Vision.” In Seven Habits of Highly Effective People, Steven R. Covey identifies it as the second habit: “Begin with the end in mind.”

One has to see the end. All the other reasons I’ve given up to this point do not matter if I couldn’t successfully see how each comes together…
[list type=”bolt”]

  • How to build a team to get the project done effectively
  • How to measure the success
  • How to create a budget and stay within the constrictions of that budget
  • How to communicate the overall project to executives and get them on board, funding the project
  • How to motivate the team to make the project a success
  • How to deploy the technical elements
  • How to merge together components of traditional and digital marketing in a seamless fashion

[/list]Every bit of my success in my career came with vision. While it might bespeak of only once sense — sight — I think vision is so much more. I feel, smell, taste and hear that vision. It’s something to live until the team succeeds.

Want to see my vision in process? Watch this:

[lightbox type=”youtube” title=”A Brand New Day for Mohawk Flooring” youtube_id=”ZSmyzot5oR8″]
[button href=”” bg_color=”#4f762a” text_color=”#ffffff”]A Brand New Day for Mohawk Flooring[/button]

Published by

Michael Cheek

With more than 20 years of communication experience, Michael Cheek offers solid marketing expertise, especially in the digital frontier. He currently resides in Georgia but he's open to relocate anywhere the opportunities take him. Learn more at You can follow him on Twitter at and see more about his professional experience at Reach him via e-mail at

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