Doomsday Countdown: Busts Follow Booms, Pops Follow Bubbles

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Narcissus, Zombies & the Lack of Humanity in Social Media

This is Part One of a Multi-Part series.
Part One: Doomsday Countdown: Busts Follow Booms, Pops Follow Bubbles
Part Two: Lessons Learned from an Internet Bubble that Popped
Part Three: Narcissistic Myopia in Social Media: What I Have to Say Is So Important, I Can Ignore You
Part Four: Stop Typing and Start Reading: A Cure for Narcissistic Myopia in Social Media (NMSM)
Part Five: The Problem with Zombies: Twitter Overwhelmed by the Undead ‘Brain Eaters’
Part Six: Identifying the Zombies Among Us, Even When the Zombie Is Me (And What Do You Mean by ‘Brain Eaters’ Anyway)[/box]



The [wiki search=”doomsday_clock”]Doomsday Clock[/wiki] still exists, currently set four minutes to midnight. Yet it’s not a nuclear Armageddon I’m warning about. In the scheme of things, most Americans won’t find this scary at all. It remains a cautionary tale that we need to heed.

Political pundits — especially those on the left — love to recall it as portion of the Clinton prosperity. And yet, I remember it a little differently because like many of you, I lived through it a bit differently.

The so-called “Dot-Com Boom” and subsequent “Dot-Com Bust.”

At the time in Washington, D.C., I found myself at a secondary epicenter. With a stable job I enjoyed, I watched others abandon such to enter companies where money seemed to be pouring into their pockets. They advanced quickly. Their opportunities exploded too. And I watched single-digit percentile increases come my way.

So finally I leaped.

Leaving a job of almost six years, I jumped over to the Dot Com fantasy. And found the nightmare. Almost immediately, the paychecks became inconsistent. And while my salary increased, it turned out to be pure luck if I received that salary. In the seventh round of layoffs during the second bankruptcy, I finally stepped out the door.

Doomsday, my friends, is coming again. I don’t speak as a conspiracy theorist — all this comes from experience. A wave of social media companies, promises and “experts” emerge. Collectively, we are creating a bubble to pop, a boom to bust, an over-inflation that cannot be sustained.

Doomsday is coming.

Next: What We Can Do About Doomsday
Lessons Learned from an Internet Bubble that Popped

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Michael Cheek

With more than 20 years of communication experience, Michael Cheek offers solid marketing expertise, especially in the digital frontier. He currently resides in Georgia but he's open to relocate anywhere the opportunities take him. Learn more at You can follow him on Twitter at and see more about his professional experience at Reach him via e-mail at

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