Trend Emerges that ’30 Rock’ Star’s Engagement Pace Slowed Thanks to Homicidal Gay Rant
Most Don’t Find the Social Media Gold That the Country Music Crooner Cashed In Early
When Blake Shelton violently wanted to make gays bleed if they touched his butt, 40,000 new followers jumped on board his Twitter account @BlakeShelton. Seems to me, some publicists might have been paying attention or maybe the recent rash of homophobia cropping up might just be a symptom of a deeper disdain for gays and lesbians.
[wiki]Tracy Morgan[/wiki]’s rant on stage in Nashville as a part of his act, where he threatened that he would stab and kill his son if he were gay, caused outrage among gay audience members there, who took their complaint to Facebook.
[wiki]Cee Lo Green[/wiki] took issue with a local magazine reviewer, who gave Mr. Green a bad feedback for his concert portion opening for [wiki]Rihanna[/wiki]. Mr. Green tweeted that the reviewer must have been offended by his masculinity because she’s a lesbian, especially since Rihanna received good feedback.
Finally, [wiki]Jo Koy[/wiki], a longtime comedian and member of extraordinarily gay-friendly [wiki]Chelsea Handler[/wiki] round-table on the E! network’s “Chelsea Lately,” went on an angry rant during a Chicago show and called an audience member a buıʞɔnɟ ʇobbɐɟ.
Blake Shelton, the Original Stumbling, Violent Anti-Gay Statement
[wiki]Blake Shelton[/wiki] stumbled through the process, proclaiming contrition and recovering. But he did recover 40,000 new followers stronger. Below, you can see how the statement caused a particular jump that boosted his followers at the particular time.
Now that some time has passed, you can look at Blake Shelton and see a longer term period. I believe that the homophobic statements had no long-term affect on his overall following. Therefore, this is what it would look like now:
With Blake closing in on a half-million followers, the 40,000 extra turned out to be a good boost needed — not that it was ever an intentional effort.
Tracy Morgan & Severe Foot-in-Mouth Disease
For the blunt-speaking comedian from “30 Rock,” Tracy Morgan saw a significant issues with his social media. While Blake Shelton tried to play his homophobia off as a joke (and many fans agreed with it), Mr. Morgan is in the business of telling jokes and no one laughed. The June 4 incident in Nashville ended up causing harm. While we did not see the exile effect, where friends, fans and followers actually abandon someone. Instead, @RealTracyMorgan saw a decrease in the pace of engagement.
In the 16 days prior to the June 4 show, Tracy Morgan had 2,156 new followers every single day. Since the incident, @RealTracyMorgan’s average daily increase turned out to be 709, as illustrated here:
Mr. Morgan’s camp has gone full damage control now, returning to Nashville to meet with the members of the audience who walked out including Kevin Rogers, who wrote the original account of Tracy Morgan’s hateful rant. Now on Mr. Roger’s Facebook page, there’s a photo of himself smiling with Mr. Morgan and indications he’s accepted the apology.
Additionally, Mr. Rogers has been making the usual rounds to morning programs to discuss the visit and meetings to see if Mr. Morgan’s contrition is enough to convince him.
However, why did a violent tweet work for Blake Shelton and not for Tracy Morgan.
I believe that it’s the context in this case. Mr. Morgan wasn’t just violent but suggested he would stab and kill his own son where as Mr. Shelton spoke of an amorphous gay man or men touching his butt.
This specifics versus ambiguity may come into play, especially when we consider the next two homophobic cases, which are specific attacks as well. Unlike Blake Shelton, they do not appear to have the level of success he obtained. However, since neither attempted homicide but attacked in words only, neither appear to have had negative impact like Tracy Morgan experienced.
In fact, both may be experiencing some moderate positive impact, but longer time is needed to see if a trend emerges.