Website Clashes and Little Secrets of the Bounce (Part 1 of 3)

You’re reading my blog right now. Not everyone is.

I’ll tell you a secret. Some people and places are blocked from ever seeing this website.

It’s a secret I don’t want to admit, but I am since now I’m writing a draft of a corporate policy for exactly what I’ve personally implemented on my own blog. Partially this is due to security reasons. If you’ve seen my resume (current one available from http://mykl.co/MCheekR), you’ll know I spent a couple of years in cyber security. During that time, I learned more about black-hat hackers and malicious software coders that I care to admit. Therefore, I practice a reasonable amount of safer computing (the only truly safe computing is to stay offline).

In my time as a part of that world, I learned the countries that harbor cyber-terrorists. Although the WordPress platform may be among the most stable out there, it’s also the most prolific. This means hackers would love to target it. And rather than leaving my website open to any such attacks (and therefore sucking bandwidth and server time that could go for legitimate use), I deflect these attempts from such hotbeds elsewhere.

Another chunk of my audience when my site switched to its current content happened to be from former employers to the tune of almost a third of total traffic. While flattering, I’d already provided my wisdom for a time and been compensated. Now I needed others to benefit. So these monitors were turned away as well.

Finally, any of those appearing to be spamming the site or wasting any bandwidth are added to my banning list.

The result is some attempting visitors see a notification that the site is down for maintenance while others go straight over to Google.com.

So why am I confessing all this and how does this relate to a business website?

Long ago, I worked for a publication that was in a bitter rivalry with another magazine. If you attempted to view one website from the office of another, the site would “bounce” the visitor back to our own site. This meant to monitor our competitors’ work, we needed to be at home.

It seems a little petty but this competitive cyber inconvenience raised its head and now I’m forced to consider how to implement something similar now. I wonder if Pepsi denies Coke employees from seeing their website or Iams from seeing Purina or Heinz from seeing Hunt’s.

Read on to Part Two.

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Michael Cheek

With more than 20 years of communication experience, Michael Cheek offers solid marketing expertise, especially in the digital frontier. He currently resides in Georgia but he's open to relocate anywhere the opportunities take him. Learn more at http://MichaelCheek.com. You can follow him on Twitter at http://Twitter.com/MichaelCheek and see more about his professional experience at http://LinkedIn.com/in/MichaelCheek. Reach him via e-mail at mcheek@gmail.com.

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