A Job Interview Was In Your Future But You Didn’t Follow the Simple Instructions

I’m going to let you in on a secret: Getting a job interview with me is damn easy.

Turns out where I work, we’re hiring someone for our team. One of our team members recently got a great opportunity in another corporate division and that leaves us with an open position. Since the position reports to me, I wrote the new job description.

Up on LinkedIn.com the position went and within a week, we had more than 100 applicants. In fact, that position is still up and people still apply for it. I’ve called several. But I’m largely disappointed.

Perhaps one among those 100+ applicants could have been a great addition, but I’m a bit of a stickler. You see, among the characteristics we need in the position are those who happen to be detail oriented.

Oh, the number of resumes or LinkedIn.com profiles I can point to with “detail oriented” among the attributes listed in bullets or paragraphs. But those “detail-oriented” applicants missed all the details required to be considered for the job.

Among them, writing a “brief, custom, unique cover letter saying why you’d be an excellent addition” to our Marketing Department.

I’m not expecting 12 paragraphs. I’d take a 140-character tweet or 100 words. Oh, and attach a copy of your resume in electronic format.

More than 60 percent didn’t bother with an attachment — although LinkedIn.com allows applicants to attach more than the cursory look at their online version of their resume. Even some hadn’t bothered to complete the whole LinkedIn.com resume.

#FAIL

Now the reason why I’d like to see an actual resume is simple: Branding.

Anyone in Marketing — even those fresh out of school — should know that a brand speaks volumes. Of the 36 percent or so who bothered with attaching a resume, most branded themselves Microsoft Word Template. Again and again, I saw Times New Roman or Arial in a boring format without any thought toward branding themselves to stand out in the crowd.

I still considered all the applications but, in the end, decided almost all didn’t deserve a second look.

That left me to make a decision on what to do. Reconsider not-so-detail-oriented people who didn’t market themselves for a Marketing position or post the job again in a different format.

I chose the latter.

The position is posted again, slightly more focused and, in the beginning, it reads:

…ask yourself these questions:

  • Am I creative?
  • Can I contribute to and cooperate in a team environment?
  • Do I focus on the details?

If you answer “yes” to all three, read on…. and if the details of this job listing aren’t noticed, you may not be considered for the position.

As it turns out, five days into the posting, 35 people applied to the position. Of those, only two noticed the details. Both will start the interview process soon.

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Michael Cheek

With more than 20 years of communication experience, Michael Cheek offers solid marketing expertise, especially in the digital frontier. He currently resides in Georgia but he's open to relocate anywhere the opportunities take him. Learn more at http://MichaelCheek.com. You can follow him on Twitter at http://Twitter.com/MichaelCheek and see more about his professional experience at http://LinkedIn.com/in/MichaelCheek. Reach him via e-mail at mcheek@gmail.com.

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