Patriotism, Exceptionalism & Authenticity in Social Media

As I post this entry, it’s Memorial Day 2015. At the corporate social media accounts, I’ve just published the obligatory remembrance entry than an American company or division should.

When these holidays — especially American ones — occur, I’m always confronted with a bit of dread on how to best convey a sincere sense, maintain a professional distance and still let our target audience know that our patriotism rings true.

It’s a fine line to walk in a climate that’s become as politically charged as the U.S. landscape. The target audience of my current employer only shares some careers — not political ideals.

Further, all of our textiles are made in America. Considering the decline of textile manufacturing over the last few decades, it’s remarkable that all of our fabrics remain made on U.S. soil despite our parent holding company being foreign.

All this figures into my decisions on how to phrase a social media statement for today or any distinctly American holiday.

Where I usually end up is my fellow employees. Our chorus of voices would, for the most part, wish all a safe holiday and remember those for whom this day was created.

And that’s what I say in the end: A general statement from the people.

It’s an attempt to thread the needle of authenticity with just enough American patriotism and exceptionalism added for good measure.

What do you do on your social media accounts? Add your comment below.

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Michael Cheek

With more than 20 years of communication experience, Michael Cheek offers solid marketing expertise, especially in the digital frontier. He currently resides in Georgia but he's open to relocate anywhere the opportunities take him. Learn more at You can follow him on Twitter at and see more about his professional experience at Reach him via e-mail at

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