Damn if everyone’s got the whole marketing on the web quite incomplete. Maybe if I weren’t so web-savvy, I could sit back and be proud of the click-through rates. With any ad online, a potential customer might see that ad and, if he or she actually clicks on the ad and is forwarded to your [...]
Bounce Out of Bounds
The bounce rate. It’s one of those analytic statistics that businesses usually fail to understand. It’s also one of those statistics that interactive professionals like to skip over. After all, if an advertisement is getting a remarkable click-through rate, who cares how many of those visitors bounce? The bounce rate gets a lot of definitions. [...]



