25
Jun
Jun 25, 2015
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“If (insert name here) only knew.” That’s a mantra. If a customer only knew what our product could do...
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04
Jun
Jun 04, 2015
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Many people will think marketing is simple. Too often in B2B2C marketing,the sales force and executive (along with others) will...
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May
May 27, 2015
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Exciting the water molecules to a boil requires 212° Fahrenheit (or 100° Celsius) requires heat — consistently applied. To maintain that...
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May
May 25, 2015
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As I post this entry, it’s Memorial Day 2015. At the corporate social media accounts, I’ve just published the...
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May
May 13, 2015
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Brand can be one of those complex concepts that eludes. As a marketing professional, I’ve attempted to explain brand...
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May
May 13, 2015
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My job is to create demand and demand turns into dollars. A bulk of my marketing career has been...
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May
May 07, 2015
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I don’t watch commercials. As a marketing professional, it’s a horrible confession to think that the Super Bowl might...
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Apr
Apr 03, 2015
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The campaign begins. It’s not launching with some sort of bang or even a thud. Quite deliberately, it begins...
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Dec
Dec 03, 2014
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On Monday evening, my sister stepped into Walgreens for a quick couple of items. I followed her in. As...
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Jan
Jan 30, 2014
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My commute home Tuesday: 9½ hours. I know that my travel home turned out to be less than some...
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Sep
Sep 29, 2012
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What does my new timeline resume and Skittles (the candy) have in common? You can taste the rainbow! Seriously,...
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Aug
Aug 06, 2012
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The seismic shift of Americans in opinions over Gay marriage converted one Presidential candidate to go from being vague...
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Jun
Jun 07, 2012
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This continues from a previous post. Today’s proliferation of software tools, mobile browsers and much more makes how visitors...
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Jun
Jun 06, 2012
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You’re reading my blog right now. Not everyone is. I’ll tell you a secret. Some people and places are...
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Nov
Nov 21, 2011
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Social Media Inspiration Reminder Write About Thanksgiving Day Social Media Inspiration Reminders (#SMIR) serve to help inspire small businesses...
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