Michael Cheek
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  • Blog
  • Résumé 2015
  • What People Say

Tag: blog

25

Jun

Educate Your Target Audience

Jun 25, 2015 Leave a comment

“If (insert name here) only knew.” That’s a mantra. If a customer only knew what our product could do...

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04

Jun

Engage Your Target Audience

Jun 04, 2015 Leave a comment

Many people will think marketing is simple. Too often in B2B2C marketing,the sales force and executive (along with others) will...

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27

May

How to Excite a Target Audience (or How to Boil Water)

May 27, 2015 Leave a comment

Exciting the water molecules to a boil requires 212° Fahrenheit (or 100° Celsius) requires heat — consistently applied. To maintain that...

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25

May

Patriotism, Exceptionalism & Authenticity in Social Media

May 25, 2015 Leave a comment

As I post this entry, it’s Memorial Day 2015. At the corporate social media accounts, I’ve just published the...

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13

May

Brand Basics: Head, Heart & Guts

May 13, 2015 Leave a comment

Brand can be one of those complex concepts that eludes. As a marketing professional, I’ve attempted to explain brand...

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13

May

B2B2C: The Marketing Triangle

May 13, 2015 Leave a comment

My job is to create demand and demand turns into dollars. A bulk of my marketing career has been...

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07

May

Product Placement in Social Media

May 07, 2015 Leave a comment

I don’t watch commercials. As a marketing professional, it’s a horrible confession to think that the Super Bowl might...

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03

Apr

In the Beginning…

Apr 03, 2015 Leave a comment

The campaign begins. It’s not launching with some sort of bang or even a thud. Quite deliberately, it begins...

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03

Dec

Of Gummy Bears and Reward Points

Dec 03, 2014 Leave a comment

On Monday evening, my sister stepped into Walgreens for a quick couple of items. I followed her in. As...

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30

Jan

Snow Jam 2014

Jan 30, 2014 Leave a comment

My commute home Tuesday: 9½ hours. I know that my travel home turned out to be less than some...

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29

Sep

My new timeline resume and Skittles…

Sep 29, 2012 Leave a comment

What does my new timeline resume and Skittles (the candy) have in common? You can taste the rainbow! Seriously,...

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06

Aug

What Chick-fil-A President Dan Cathy Really Said… And What the Media Misses

Aug 06, 2012 Leave a comment

The seismic shift of Americans in opinions over Gay marriage converted one Presidential candidate to go from being vague...

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07

Jun

The Secret of Website Bouncing and Competitive Clashing (Part 2 of 3)

Jun 07, 2012 Leave a comment

This continues from a previous post. Today’s proliferation of software tools, mobile browsers and much more makes how visitors...

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06

Jun

Website Clashes and Little Secrets of the Bounce (Part 1 of 3)

Jun 06, 2012 Leave a comment

You’re reading my blog right now. Not everyone is. I’ll tell you a secret. Some people and places are...

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21

Nov

Thanksgiving Day, Nov. 24 #SMIR

Nov 21, 2011 Leave a comment

Social Media Inspiration Reminder Write About Thanksgiving Day Social Media Inspiration Reminders (#SMIR) serve to help inspire small businesses...

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mcheek@gmail.com

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