Michael Cheek
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  • Blog
  • Résumé 2015
  • What People Say

Tag: Engagement

25

Jun

Educate Your Target Audience

Jun 25, 2015 Leave a comment

“If (insert name here) only knew.” That’s a mantra. If a customer only knew what our product could do...

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04

Jun

Engage Your Target Audience

Jun 04, 2015 Leave a comment

Many people will think marketing is simple. Too often in B2B2C marketing,the sales force and executive (along with others) will...

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01

Jun

Why Brand Matters: Selling by Brand Alone

Jun 01, 2015 Leave a comment

“It is written, ‘One must not live on bread alone…'” — The Bible I’m not one often prone to quoting...

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13

May

Brand Basics: Head, Heart & Guts

May 13, 2015 Leave a comment

Brand can be one of those complex concepts that eludes. As a marketing professional, I’ve attempted to explain brand...

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13

May

B2B2C: The Marketing Triangle

May 13, 2015 Leave a comment

My job is to create demand and demand turns into dollars. A bulk of my marketing career has been...

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07

May

Product Placement in Social Media

May 07, 2015 Leave a comment

I don’t watch commercials. As a marketing professional, it’s a horrible confession to think that the Super Bowl might...

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19

Mar

And Now for Something Completely Different

Mar 19, 2015 Leave a comment

I am not what anyone would call a traditionalist. Some people enjoy the term “out of a box” thinker....

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21

Aug

Power to the People, Pittance to Progressive

Aug 21, 2012 Leave a comment

I’ve heard many marketing managers pray for their campaigns to “go viral.” As I wrote back in April 2011,...

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17

May

A Click Is Nothing More Than Costing You Money…

May 17, 2012 Leave a comment

Damn if everyone’s got the whole marketing on the web quite incomplete. Maybe if I weren’t so web-savvy, I...

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16

May

Bounce Out of Bounds

May 16, 2012 Leave a comment

The bounce rate. It’s one of those analytic statistics that businesses usually fail to understand. It’s also one of...

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11

Jul

A Slow Descent for Anthony Weiner’s Twitter Feed

Jul 11, 2011 Leave a comment

As @RepWeiner remains silent, that continues to take its toll on the the number of followers for Anthony Weiner,...

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27

Jun

Shel Holtz Responds: We Are Experts in Social Media

Jun 27, 2011 Leave a comment

My entries have been quite explicit that experts in social media do not exist — at...

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25

Jun

Weiner Drops

Anthony Weiner’s @RepWeiner Twitter Feed Sees First Net Drop Ever in Followers

Jun 25, 2011 Leave a comment

The graphic shows it all: Since the whole Weinergate began, @RepWeiner jumped into growth mode and hasn’t stopped —...

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22

Jun

A Rash of Homophobia Statements and Tweets Loses Their Controversial Luster (Part Two of Two)

Jun 22, 2011 Leave a comment

Cee Lo Green & Jo Koy Join in Gay-Bashing with Blake Shelton & Tracy Morgan Read part one about...

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22

Jun

A Rash of Homophobia Statements and Tweets Loses Their Controversial Luster (Part One of Two)

Jun 22, 2011 Leave a comment

Trend Emerges that ’30 Rock’  Star’s Engagement Pace Slowed Thanks to Homicidal Gay Rant Most Don’t Find the Social...

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mcheek@gmail.com

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